Q&A with Dave Pepper

Jul 22

The countdown is on to SocialDay Festival 2021: the event helping social media marketers do their jobs better. We’ve been working on an incredible line-up this year, with speakers from the major social media platforms, biggest brands and most up-and-coming agencies.

Without further ado, meet Dave Pepper, Lead Marketing Manager (SMB EMEA) at Twitter. Dave leads a small yet mighty team of marketing rockstars for @TwitterBusiness in the EMEA region, supporting businesses, brands and agencies of all shapes and sizes to connect with what’s happening on Twitter. Like the final round on a TV quiz show, Dave will cover 21 fool-proof ways to give your Twitter presence a makeover, in 21 minutes!

First though, we thought we’d let you get to know Dave a little better with this Q&A with SocialDay!

Hi Dave! First off, what 3 emojis would you use to describe yourself?

🤣🚀💙

Now what do you love most about working in social media marketing?

It never stops. Whether organic or paid, the choice of channels, formats and features is huge, and it's interesting and exciting to challenge yourself and your team to discover and learn about each one. Finding the right combination is like turning up at Willy Wonka's chocolate factory and trying to work out which combination of sweets are going to taste the best.

Which new Twitter feature (we know there’s plenty to choose from!) are you most excited about and why?

Spaces 🟣. Loving the buzz around social audio right now, and I'm excited by the way the Spaces team are rolling out new features almost on a weekly basis. They're listening to user feedback, seeing what works, what doesn't, and pushing it live. I think users are still getting to grips with how they can use Spaces, and we've seen so many different use cases it's fantastic.

What would be your ideal magic social media object?

See Tweet [below]

A targeting sausage🌭 machine. One that can be used to add all the ingredients (selection of possible target segments) and the result being a perfectly formed targeting sausage with no fat, no filler, no additives .. pure quality audience.
— DP. #7in7 (@pepperds) June 30, 2021

What are 3 key takeaways people will get from your SocialDay session?

Twitter can work for brands large and small.
There are lots of simple ways to improve your presence on Twitter (more than 21 btw)
Challenge yourself to implement at least three Twitter Tricks before the week is out

What are you most looking forward to at SocialDay 2021?

My fingers are crossed that I will be able to make it to the live event, at time of writing who knows?! Looking forward to meeting the SocialDay team in person, and of course the attendees. Oh and the Darts.

Thanks Dave! If you’d like to pick up a few of those Twitter Tricks at Dave’s session, book your ticket to SocialDay Festival 2021 here 👉

Oh, and if you want to find out what your ideal magic social media object would be (unfortunately a targeting sausage machine is not an option, as much as we wish it were) then take our quiz here!

OK I did the quiz this time.. Cloak of Visibility. I reckon a targeting sausage machine is way more exciting.. imagine the fun that could be had with one
— DP. #7in7 (@pepperds) June 30, 2021