Social Media News: New Privacy Features on WhatsApp, Meta's AI Chatbot, B2B Businesses Embrace LinkedIn Influencer Marketing
The SocialDay - Social Media News Roundup, Your Midweek social media news is rounded up from the past week in one place so you don't have to go anywhere else! Arm yourself with the latest social media updates so you can impress your colleagues, boss, clients etc... We've got you!
This week, watch an archived session with the positively lovely Joe Glover - Founder of The Marketing Meetup - In this session, you will Learn how to Build a Community
If you haven't got your ticket to this year's SocialDay in London grab yours here and if you need help getting your boss to pay for your tickets, see our guide to convincing your boss.
Oh and also, here is the FULL programme! (needs a tweak but you get the idea) We have been working very hard on this, come along Insiders ;-)
You might also want to learn about some of our Keynote speakers Michael Boccacino, Director of Content Partnerships at TheSoul Publishing- In this Q&A
Here are your TOP Social Media Stories...
(Scroll down to read the full stories)
👉 Meta's AI Chatbot - BlenderBot 3: An AI Chatbot That Improves Through Conversation
👉 New Privacy Features on WhatsApp
👉 Instagram is about to get photos all wrong (again)
👉Elon Musk changes plans, sells $6.9 billion in Tesla shares with Twitter trial looming
👉 B2B Businesses Embrace LinkedIn Influencer Marketing
👉 TikTok’s latest test feature aims to improve the app’s search capabilities
👉 Marketers Test YouTube Shorts, One More Rival to TikTok
Your stories in more detail:
👉 Meta's AI Chatbot - BlenderBot 3: An AI Chatbot That Improves Through Conversation
Meta has released a new AI research project called BlenderBot 3, a chatbot that can search the internet to talk about nearly any topic.
Meta is also sharing their BlenderBot 3 model, data and code with the scientific community to help advance conversational AI.
BlenderBot 3 is designed to improve its conversational skills and safety through feedback from people who chat with it, focusing on helpful feedback while avoiding learning from unhelpful or dangerous responses.
Learn more on this story from Meta
👉 New Privacy Features on WhatsApp
Whatsapp are introducing three new features on WhatsApp to give users more control with added layers of protection.
You’ll be able to leave group messages without notifying everyone, choose who can see when you’re online and prevent screenshots on View Once messages.
Leave Groups Silently
We love our group chats but some are not forever. Whatsapp are making it possible to exit a group privately without making it a big deal to everyone. Now, instead of notifying the full group when you are leaving, only the admins will be notified. This feature will start to roll out to all users this month.
Choose Who Can See When You’re Online
Seeing when friends or family are online helps us feel connected to one another, but we’ve all had times when we wanted to check our WhatsApp privately. For the moments you want to keep your online presence private, Whatsapp are introducing the ability to select who can and can’t see when you’re online. This will start rolling out to all users this month.
Screenshot Blocking for View Once Messages
View Once is already an incredibly popular way to share photos or media that don’t need to have a permanent digital record. Now Whatsapp are enabling screenshot blocking for View Once messages for an added layer of protection. They are testing this feature now and are excited to roll it out to users soon.
Read more about this story on Meta Newsroom
👉 Instagram is about to get photos all wrong (again)
Instagram's has a new plan to introduce 9:16 aspect ratio photos as an option in your feed.
Instagram CEO Adam Moserri revealed the new photo format plan during a recent Ask Me Anything Session (as spotted by The Verge (opens in new tab)). Mosseri explained that currently, as you are by no doubt painfully aware, you can have vertical videos in your feed (it often seems like we have nothing but these) "but you cannot have tall photos on Instagram. So, we thought maybe we should make sure that we treat both equally.”
Learn more about this story in TechRadar
👉 Elon Musk changes plans, sells $6.9 billion in Tesla shares with Twitter trial looming
With so much of the world’s richest man’s wealth tied up in shares of his electric car company, Tesla is a part of the deal Elon doesn’t want to do anymore for more reasons than just a few subpoenas. Six SEC filings revealed Elon Musk sold more Tesla shares over the last few days, which is surprising given Musk’s tweet saying, “No further TSLA sales planned after today,” after he sold off $8.4 billion worth in April.
Tesla investor Sawyer Merritt tweeted a count of Musk’s activity between August 5th and August 9th, showing he sold 7,924,107 shares worth about $6.9 billion. Just before 11PM ET, Elon responded on Twitter, citing the looming trial against Twitter as an explanation for the new plan.
Read more about this story on The. Verge
👉 LinkedIn Lets You Add Clickable Links To Photo Posts
LinkedIn is rolling out a new feature that allows users to add external links to photos shared in posts.
This gives you another way to drive traffic to your website from your business’s LinkedIn page or your personal profile.
Geri Silver, Creator Manager at LinkedIn, shared an example of the new link sticker.
Learn more about this story on The SEJ
👉 B2B Businesses Embrace LinkedIn Influencer Marketing
Companies are discovering that experts in their fields can help them sell to other enterprises, like the consumer brand stars of TikTok.
Read more about this story on Bloomberg
👉 TikTok’s latest test feature aims to improve the app’s search capabilities
TikTok is testing a new feature that enhances the popular short-form video app’s search functions. The new feature highlights keywords in comments and links to search results for the term. TikTok’s search function already allows users to discover content and trends, but the new feature would take the app’s search capabilities even further. The test feature also shows that TikTok is interested in competing with more than just its social media competitors, as it’s now looking to cut into Google’s core products as well.
It appears that the feature is currently available to a small group of users who are part of a limited test. When we reached out for comment about the test, a spokesperson for TikTok said the company didn’t have anything to share at the moment.
Read more about this story on Tech Crunch
Marketers Test YouTube Shorts, One More Rival to TikTok
Marketers are increasingly experimenting with reaching consumers using YouTube Shorts, one of the few rivals to TikTok’s short-video sharing platform.
Shorts is YouTube’s answer to Bytedance Ltd.’s TikTok, presented like TikTok as a feed of short-form, vertically oriented videos. The videos can last up to 60 seconds and creators can add hashtags as well as music or audio clips to the videos. The platform debuted in India in 2020 and rolled out to U.S. audiences last year.
Analysts have pointed to TikTok’s growing hold on consumers as a direct threat to YouTube, which is a key piece of the online advertising business at Alphabet Inc.’s Google.
Read more about this story on WSJ
From the archives:
Joe Glover - Founder, The Marketing Meetup
In this session, you will learn How to Build a Community
Thank you! We'll see you again next week! If you enjoyed this roundup, you may also like our Digital Women news roundup too which includes content from the world of tech, web3, digital and social media and is totally up to date to the moment on the digital news on a Friday! - Between this one and that one, we really do have it covered!
All the best!
