Social Media Daily News Roundup 11.07.19
Today’s social media news rounded up in one place so you don’t have to go anywhere else!
☀ Majority of UK Instagram influencers engage in fakery
☀ YouTube 'kidfluencers' should have same legal protections as child actors, says Royal College of Psychiatrists
☀ Content marketing needs to pass the ‘relative test’
☀ Denmark plans regulation of influencers following suicide note
☀ Sponsored Posts From Instagram Influencers Are Driving Less Engagement
Majority of UK Instagram influencers engage in fakery - PR Week
More than half of UK Instagram accounts have been found to engage some form of fraudulent activity, including buying mass followers, likes or inauthentic comments and using engagement bots, a comprehensive global study has found.
Child YouTube stars should be restricted from performing on the platform in the same way as child actors, the Royal College of Psychiatrists has said.
The College is urging the Government to consider new laws to ensure ‘kidfluencers’ are not overworked or exploited in the “gold rush” for internet fame.
Legal experts have also told the Telegraph the unclear nature of the law around child social media stars could lead to future legal battles over fortunes and media rights.
Content marketing needs to pass the ‘relative test’ - The Drum
Anyone who works in content marketing will have experienced the same thing. You’re at a family event such as a party, Christmas meal or wedding and a relative sidles up to you and asks the question you’re dreading: “So what is it you actually do at work?”
How do you answer that? ‘Writing stuff for websites’? ‘Something to do with Google’? ‘Oh, you wouldn’t understand?’ The last one sounds too big headed and a bit frosty but needs must sometimes, right?
Denmark plans regulation of influencers following suicide note - BBC
Denmark says it plans to regulate popular influencers after an Instagram star posted a suicide note online.
The influencer, Fie Laursen, posted the note on Instagram, where she has more than 336,000 followers.
It remained online for two days before her family managed to take it down. The family confirmed in an Instagram post that she was recovering in hospital.
The minister of children and education said influencers must, as other media, have an "editorial responsibility".
Sponsored Posts From Instagram Influencers Are Driving Less Engagement - SEJ
A recent study shows that Instagram influencers are getting hit hard by the reported decline in engagement across the platform.
According to data shared with Mobile Marketer, from analytics firm InfluencerDB, engagement rates for sponsored and organic posts are nearing all-time lows.
Engagement is measured by comparing the average number of likes on each Instagram post to the number of followers of the account.
The study shows that the engagement rate for sponsored posts was 2.4% in Q1 2019, down from 4% three years earlier.
During the same time periods, the engagement rate of organic posts dropped from 4.5% to 1.9%.
Engagement is reportedly down across every industry category of influencer including beauty, fashion, food, lifestyle, fitness, and travel.
The study notes that engagement rates for travel influencers have been nearly cut in half – down from 8% in 2018 to 4.5% in 2019.
