Alright, everyone, prepare to expand your social media playbook. Threads, Meta's newest app, is here, and it's pretty nifty. Born from Instagram, Threads is all about text-based conversations, with a dash of the visual elements we've come to love. Here's what you need to know, and more importantly, how social media marketers can turn Threads into their new best friend.

On June 28th, 2023, SocialDay, the leading event for social media marketing professionals, unfolded at Bounce in Farringdon, London. The day was filled with learning and networking, attracting enthusiastic participants from diverse industries, brands, and agencies all working in the social media marketing space.

I can almost hear you sigh: "Not another ChatGPT article..." But hold on a minute, this one is different. I'm not here to offer you another glossed-over praise song about ChatGPT. Instead, I'm sharing my personal, hands-on steps to use this OpenAI-developed tool for better content creation, planning, and research in social media marketing. Grab a seat, and let's dig into the specifics together.

As TikTok continues to dominate the social media landscape, SEO on the platform is becoming increasingly important for Social Media Marketers to stay ahead of the curve. With its exponential growth and global user base, optimising your content for TikTok's search algorithm has turned into a vital aspect of a successful marketing strategy. In this article, we will explore why TikTok SEO is now a big deal, provide practical tips for optimising your channel and posts, and discuss the future of social search driven by changing behaviours of Gen Z.