How to convince your boss that you need to attend SocialDay Social Media Marketing Forum 2022
SocialDay - Social Media Marketing Forum 2022 is the UK’s most exciting celebration of social media marketing and its open to everyone who works in marketing. If you’re a brand, B2B, or agency marketer it’s a no-brainer to attend. |And if you’re a founder or freelancer you can make your own decisions. But if your boss isn’t behind you (...yet) and you’re not sure how to justify your time out of the office to go to SocialDay 2022, read on. We can help you figure this out.
Your boss may not realise that SocialDay UK attendees are often senior marketers working for brands or agencies. The event is open to everyone who works at any level of marketing, but SocialDay 2022 isn’t about junior people showing up just to listen to more experienced marketers speak. The audience, your peers, work in senior roles so you will get plenty of opportunities to talk, network and learn from their experiences too, during the day.
Your boss may not realise the value that you get from accessing SocialDay’s marketing resources. But any time you spend online with us between now and 14 September is time well spent so why don’t you share some of the event content and blogs with your colleagues?
Let’s think about why you need to attend SocialDay 2022. We’re going to help you convince your boss that covering the £250 cost of a ticket is worth it?
Why should I attend SocialDay 2022?
BIWI? (because I’m worth it?) Seriously. Your company values you. Your boss is already invested in you and knows that anything you do to increase your knowledge of social media, 2022 marketing or the latest updates will make you more impactful at your job. And of course the business you work for benefits if you can do your job even better.
Is there an easier way to make your boss look good to the senior leadership team than investing in one day out of the office, immersing yourself in all things marketing? This is a day that would be valued at so much more than £250 if we added the value of all the learning elements of the day together.
Shall we talk about CPD?
Every manager across the UK, perhaps across the world, wants to get Continual Professional Development (CPD) for their team right. Decades ago learning more about your job and how other people in other businesses do their work was a ‘nice to have’. It wasn’t seen as a valuable business expense because the assumption was often that people would enjoy time away from the office, learn something new, maybe meet new people… and move on. Businesses rarely invested in CPD, especially for their marketing teams because they often assumed that another company would benefit from their team’s personal development, not themselves.
In 2022 HR managers understand that CPD needs to be taken seriously, and that for sales and marketing departments today this ‘learning on the job’ isn’t optional. As marketers we do it every day because we want to be the best that we can be at work. And we have to stay ahead of the trends or at least be aware of them or we just can’t keep up.
Marketing in 2022 moves fast, it is changeable and constant changes to platforms and functionality can make it unpredictable. So, is there a better way to feel confident about the pace of change in your industry than to attend an event like SocialDay 2022? You will meet peers, have brilliant conversations with marketers working across the UK in really interesting jobs just like yours, and listen to the brilliant speakers we have lined up for you. SocialDay packs a lot of brilliant stuff into just one day!
The icing on the cake here is this: if you work for a business that values personal development, you can earn CPD credits by turning up and joining in. So tell your boss that CPD credits are just another reason to buy tickets for SocialDay 2022.
Valuable Content?
This is 100 percent guaranteed. Yes, we know marketing events like to hype this up, but seriously: Yes, it is worth attending SocialDay 2022. Thanks to the fantastic array of speakers and sponsors - where else will you be in a room at the same time with incredible marketers from brands like: OhDeer, Loop Not Luck, Rise At Seven, Meta, Innocent Drinks, Adobe Creative Cloud and ITV?
SocialDay 2022 makes it really easy to jump in and immerse yourself in the latest social media tools, insights, and trends because our speaker team is ready and waiting to share the insights and tips that they know you need to do your job better when you get back to the office.
Should I take a holiday?
Probably, yes! But this isn’t a holiday. Please, send your boss to us if they ask you to take holiday to attend SocialDay 2022! We’ll have a word….Because while you may think it is worth a day of your holiday, that doesn’t really work out when the expense is raised to accounts, does it? Unless your boss is also planning to fund a weekend in Ibiza or Cornwall, because you need time by the beach to decompress and come up with some creative ideas.
We are not going to deny that you will have a good time (especially if you’re staying for dinner, networking or jumping at the chance to join in with a ping-pong tournament). But if the 2020 Covid pandemic taught us anything, isn’t it true that lessons are learned in the most unexpected circumstances? And that work can happen anywhere and still be meaningful.
We don’t have to be at our desks 24x7 to deliver value to our employers.
And did we tell you that we’ll even print you a certificate? If you work in the kind of place that needs you to write a report or deliver feedback about what you learned from attending an event on work time, we see you and we’ve got you covered. We have your certificate printed already - just drop us a message here on your way home and we’ll make sure it’s waiting for you when you get back to the office.
Time off, business lost?
Sure, we totally understand that there is never a good time to be away from the office. Client pressures, reports, staff training, an intern to manage , these are all real issues that you and your boss face. Every day.
But where else could you hear first-hand from all of these brilliant marketers, learn about the future role of a social media marketers in the Metaverse with Isabelle from Meta and Jess from Merse Advisory, hosted by the remarkable Sydney Samuels of Loop Not Luck? Learn how ex Innocent SMM John creates remarkable reactive tweets, how to really get B2B results from social media with Andy from Adobe Express, and how to make sure your content is accessible and diverse with Rejoice from Rise at Seven.
You’ll even hear from the super impressive Rahmon Agbaje the founder and currently co-founder of the Gen Z sonic branding and creative agency Loud Parade speaking, did you know: they make music campaigns for brands targeting Gen Z audiences on social platforms such as Instagram and Tik Tok. He has over 8 billion views on his campaigns. Rahmon has worked with the likes of Rihanna's Fenty (LVMH), Instagram, YO! Sushi, Nike and JD Sports. he’ll be talking about the effectiveness of audio and music when targeting Gen Z audiences online, social trends amongst Gen Z on social networks and the impacts of social media on our generation's behaviour (social mood and insights).
We love networking!
We’re not going to say too much because you’re reading this on a digital screen. And it’s quite likely that things for you have changed massively since 2020 and you may have spent more of your working day away from colleagues than alongside them. You may have been restricted (or empowered) by digital meetings, or quite happy working remotely (to a point). But we understand how valuable face-to-face connection now is in 2022. Especially for marketers who often work in isolation separate from the rest of the business.
SocialDay 2022 is a lively, non-stuffy, totally non-corporate event. We will all be having fun so if you’re thinking that you need to start networking again, or maybe network for the first time - show up. Let’s get your boss to get you that ticket and you can just enjoy the day.
The price of attending SocialDay 2022
No, we’re not going to put a limit on the value of what you will learn from your first hour at SocialDay 2022. But we’ve added the cost of what you might pay to hear our speakers at separate events or attend webinars or online events with them.
And we can confidently say that when it is all added together, Social Day 2022 learning alone is worth more than £750. Which is a big slice of a training / CPD budget. Plus, we record the sessions so you can access workshops long after the event has finished.
Keeping Connected
Wherever you are working and whatever your role is in marketing in 2022 and beyond, networking matters. And, it is a skill that many of us forgot to check in with during the pandemic years.
Social Day is renowned for its legendary networking opportunities. We know from the conversations we have with you after the event that attending Social Day often leads to new client relationships, contract or campaign discussions, new job opportunities - and new friendships.
Location - where is SocialDay 2022?
SocialDay 2022 is held in Central London at Bounce Farringdon a quirky venue where our delegates are able to test their ping pong skills during the day too, so if you are based in the city then it’s easy to get to the venue. If you are travelling from outside London commuter distance, we have a variety of hotels we will recommend for all budgets. Just keep an eye on our social media before the event if you need help deciding where to book.
Speakers
Trusted experts are speaking at SocialDay 2022. They are the key people who “work” in the industry and because they are working with clients (or businesses) just like yours, they understand your challenges and they have solutions ready for you.
Our SocialDay 2022 speakers are taking to our stage because they have valuable information to share. This is experiential learning, or learning from first-hand experience and this isn’t the same as listening to an expert who makes a living from just talking about something!
Cost and Expenses
We need to be hydrated and nourished before we can feed our brains. So, we provide lunch and proper coffee and teas to be enjoyed during break times. We know that some of the best work conversations happen by the water cooler and we feel the same about events and networking. Random meetings can spark brilliant ideas so we make sure everything is at hand so conversation is free to happen… as it happens!
If your boss is paying for you to attend, reassure him that there will be no expenses for lunch. It’s one less thing to worry about.
How do I get sign-off for SocialDay 2022?
Most businesses need to go through an approval cycle or two to get sign-off for an off-site training event. But there are a few common questions that you can prepare for:
Additional cost - travel to the venue, hotel if London is not a day-trip destination
Time off - one-day event, plus extra travel time if needed (you can bring your laptop and we do have wifi if you are a multitasker!)
ROI - What can I prove about the value of my ticket? Put yourself in the finance director’s shoes here. To maximise your chance of attending, look through the event programme and highlight the relevant sessions.
Look through your notes from recent marketing meetings, is there a training/skills to-do list that a ticket to SocialDay 2022 can help with? Or a marketing tactic that you know your department will really benefit from - and which you are keen to learn about yourself
Also note who of the speakers will resonate with your boss, perhaps they really admire Innocent’s marketing content or maybe they used OhDeer for employee wellbeing gifts in the pandemic. Or perhaps they want to get to understand TikTok better but just don’t want to sit in a room learning about it.
If you’re stuck for incentives, the full program can be found here: https://socialday.uk/
Make time to talk
As a final note, we recommend finding some dedicated time to sit down and talk through the ROI of event attendance. It's never a good idea to tack a request on to the end of another meeting as AOB, or ask when your boss is on the way to a meeting.
Make time, be proactive and start the conversation. And be prepared for follow-up questions. And if you need a recap, bookmark this article to help you put a good case together.
It might be tight or reduced because of the impact of unexpected costs this year. But the best businesses have the budget to invest in staff and support their learning and ambition.
More often than not personal development within a team gets overlooked, but this happens often because we’re all very busy and team CPD may not always be at the top of the list!
Once you have approval, spend some time circulating to key stakeholders in the team what you took away from the event, and what you can implement, it will make future trips easier to obtain as the value can be seen, you have put what you’ve learnt into action.
And finally, if all else fails, send them this post and give them my email: info@socialday.live and we’ll help convince the boss for you!
Good luck! We’re sure this guide will help you convince your boss they need to get your ticket for SocialDay 2022. And we can’t wait to see you in September.
Book your ticket today.
SocialDay Social Media Forum is proudly sponsored by:
