The Finalists Revealed: Influencer Marketing Campaign
The best influencer marketing in 2026 does not look like influencer marketing. It looks like genuine collaboration between brands and creators who actually care about what they're making together, creating content that audiences choose to engage with rather than simply scroll past.
The Influencer Marketing Campaign category celebrates campaigns that have built authentic creator relationships and turned them into outstanding results. This year's shortlist showcases collaborations that feel natural, creative and culturally relevant, proving that when brands trust creators to do what they do best, the impact goes far beyond impressions and engagement.
Congratulations to our shortlisted finalists:
- We Generate - Lewis Capaldi x AggyTheGift's 43 Million-View Influencer Partnership
- CNS Media - Finding The Right Voice for Healthy Living With Grape Tree
- Coolr - Coolr x Deliveroo: Proud to be a Tosser
- Crystal Ski Holidays - Why Banff & Lake Louise?
- Forest Feast (Kestrel Foods Ltd.) - Nuts for Matcha!
- Influenced - Reframing Croydon: How Influencer Marketing Changed the Conversation for NHG
- Spin - 200 Years of Stories
- The Good Egg - TGE for the Silverstone British Grand Prix
- Wonderland Comms - Wild Pint
The winner will be revealed live at the Social Media Marketing Awards 2026, 8th October, where we'll celebrate the people, teams and campaigns setting the standard for social media marketing. Grab a ticket to attend the event and celebrate together!
Congratulations to all of this year's finalists!!