The Finalists Revealed: Best Use of a Single Platform
Every major social platform has its own culture, algorithm, creative language and community norms. The best social media work respects that. Rather than trying to be everywhere, this year's finalists have gone deep, mastering a single platform and creating work that feels native to the audience they're trying to reach.
The Best Use of a Single Platform category celebrates the brands, teams and agencies that have shown real command of one platform. Whether through standout creativity, community building or platform-first strategy, these finalists prove that understanding the nuances of a single channel can deliver exceptional results.
Congratulations to our shortlisted finalists:
- OLBG - Unbelievable, Jeff: Building Football's Fastest-Growing Podcast From a Standing Start
- BeReal. - BBC x Havas x BeReal: Connecting with Gen Z
- Forest Feast (Kestrel Foods Ltd.) - Forest Feast Instagram: Building a Premium Snacking Brand Through Creative, Community-First Content
- Manchester Metropolitan University - @manmetuni - Developing Pride Within Our Community
- Met Office - Subscribed to Science: How Met Office turned weather expertise into a 426K-strong YouTube Community
- South Yorkshire Fire & Rescue - From followers to impact: How South Yorkshire Fire & Rescue turned TikTok into a strategic communication channel
- noticed. - noticed. | #1 LinkedIn Marketing Agency
The winner will be revealed live at the Social Media Marketing Awards 2026, 8th October, where we'll celebrate the people, teams and campaigns setting the standard for social media marketing. Grab a ticket to attend the event and celebrate together!
Congratulations to all of this year's finalists!!