The Finalists Revealed: Best Use of Data, Analytics & Measurement
Proving the value of social media to the wider business has never been more important or more complicated. Platforms are restricting data access, attribution is getting harder, and the old ways of measuring success are no longer enough.
The Best Use of Data, Analytics & Measurement category celebrates the brands, agencies and in-house teams that have made data a genuine competitive advantage. These finalists have gone beyond reporting vanity metrics to build smarter measurement frameworks, uncover meaningful insight and demonstrate the real impact social media is having on business performance.
Congratulations to our shortlisted finalists:
- GIFTA - Turning Creator Feedback into Consumer Intelligence for Little Freddie
- Ignition Digital - One Ecosystem, Every Touchpoint: Engineering Quality at Scale Across Meta, LinkedIn and YouTube
- Metastat - From Zero to a Cultural Moment: mileoff's Paid Social Growth Engine
The winner will be revealed live at the Social Media Marketing Awards 2026, 8th October, where we'll celebrate the people, teams and campaigns setting the standard for social media marketing. Grab a ticket to attend the event and celebrate together!
Congratulations to all of this year's finalists!!