The Finalists Revealed: Bold Creative Format
The social media industry moves fast, and the bravest work breaks the template entirely. Whether it's a fresh approach to storytelling, an unexpected creative format or an idea that stops people in their tracks, the campaigns in this category prove that taking a risk can be the biggest advantage of all.
The Bold Creative Format category celebrates the brands, teams and agencies that had the creative nerve to do something different. These finalists didn't just think outside the box - they chose the right format to bring their ideas to life and demonstrated that bold creative thinking can deliver outstanding results.
Congratulations to our shortlisted finalists:
- Cramatic - Turning Vehicle Protection Into Entertainment
- MAD//Fest - MAD//Diaries
- Met Office - GIPHY Brings Weather Conversations to Life
- NAMED COLLECTIVE - Disruptive Content: From Stunt Launches to Public Chaos
- National Highways - Singing Animals - TRIP Jingle
The winner will be revealed live at the Social Media Marketing Awards 2026, 8th October, where we'll celebrate the people, teams and campaigns setting the standard for social media marketing. Grab a ticket to attend the event and celebrate together!
Congratulations to all of this year's finalists!!