The Finalists Revealed: Community-Led Campaign
The Community-Led Campaign category celebrates brands, agencies and organisations that have built campaigns with their communities, not just for them. This year's shortlist showcases creative work that sparked conversations, inspired user-generated content, brought people together around shared interests and proved that the strongest campaigns are shaped by the people they engage.
Congratulations to our shortlisted finalists:
- Brand Potential - Social First Firefighting: Building a 2.4 Million Impression Community for MSA Safety
- Marine Stewardship Council - A Day in the Life of a Fisher
- Brompton Bicycles - How do you carry/store/fold a Brompton? Show us your #BromptonSuperpower
- fatjoe. - 14 Years, 14% Off: The Campaign That Made a Discount Feel Like a Celebration
- Favola - Favola x The Entertainer - Real or Cake?
- One Minute Briefs - I Want AI To Take My Job
- The Social Dragonfly - The Thrive Tribe's packed LIVE events through Organic Lead Marketing
- The MTM Agency - The nostalgia effect: Turning music memories into community momentum
- Manage.Management - Putting the spotlight on the leasehold conversation
- Naturally Social - Naturally Social X Selwood Housing
The winner will be revealed live at the Social Media Marketing Awards 2026, 8th October, where we'll celebrate the people, teams and campaigns setting the standard for social media marketing. Grab a ticket to attend the event and celebrate together!
Congratulations to all of this year's finalists!!