The Finalists Revealed: Employee Advocacy or Social Selling Programme
When employees become the channel, something changes. The most credible voice a brand has isn't its logo account, it's the people behind the business, sharing what they do, why it matters and the expertise they've built along the way.
The Employee Advocacy or Social Selling Programme category celebrates organisations that have built genuine programmes that empower employees to become trusted advocates. This year's finalists demonstrate how employee advocacy can strengthen employer brands, generate meaningful business opportunities and create a culture where people are proud to represent the organisations they work for.
Congratulations to our shortlisted finalists:
- Adovira - The AI That Says "Don't Post": Reinventing Employee Advocacy Through Responsible AI
- BBC - LifeAtTheBBC - Employee Advocacy
- fatjoe. - Built From Scratch: fatjoe's Employee Advocacy Programme
- Springer Nature - Employer Brand Ambassador Programme
The winner will be revealed live at the Social Media Marketing Awards 2026, 8th October, where we'll celebrate the people, teams and campaigns setting the standard for social media marketing. Grab a ticket to attend the event and celebrate together!
Congratulations to all of this year's finalists!!