The Finalists Revealed: In-House Team of the Year
The internal teams doing the work that brands talk about. In-house social has grown up, and today's best teams are operating at agency standard, combining creative direction, data, community management and paid expertise to deliver exceptional results.
The In-House Team category celebrates the teams that have driven real impact for their organisations while changing how the wider business thinks about social media. This year's shortlist showcases an outstanding group of in-house teams proving that some of the most innovative and effective social media work is happening from inside the organisations they represent.
Congratulations to our shortlisted finalists:
- Arts University Bournemouth (AUB) - Getting the Brand Back Together: How AUB's In-house Team Created Authentic Moments to Launch a New Visual Identity, Logo and Strategy
- F&M - A business over 300 years old takes social!
- Marine Stewardship Council - This trio has been making waves: campaigns to year-round impact
- National Deaf Children's Society - The National Deaf Children's Society Social Media Team
- National Highways - Team of the Year
- South Yorkshire Fire & Rescue - Small team, strategic impact: How South Yorkshire Fire & Rescue uses social media to deliver public safety, recruitment and culture change
The winner will be revealed live at the Social Media Marketing Awards 2026, 8th October, where we'll celebrate the people, teams and campaigns setting the standard for social media marketing. Grab a ticket to attend the event and celebrate together!
Congratulations to all of this year's finalists!!