The Finalists Revealed: Organic Campaign of the Year
No budget, no boosting, just great work that earned its audience. As organic reach becomes harder to win, the campaigns standing out aren't relying on media spend, they're relying on ideas people genuinely want to watch, share and talk about.
The Organic Campaign of the Year category celebrates brands, agencies and organisations that proved creativity still beats budget when the idea is right. This year's shortlist is packed with campaigns that captured attention through brilliant storytelling, cultural relevance and social-first thinking.
Congratulations to our shortlisted finalists:
- GIFTA - The Return of Britain's Most-Missed Pizza
- Make Agency - Make Agency launched the UK's most anticipated Aperol Can and smashed every KPI
- Manchester Metropolitan University - Disposable Camera Project
- Breast Cancer Now - This Is Me Now
- Onyx Commerce - Crocs Classic Clog Colours 🌈
- Seen Agency - Josie's - Keeping It Organic
- The Soulful Marketing Co - The Collaboration Effect: Turning One Giveaway into a Multi-Brand Storytelling Campaign
- We Generate - Santan Dave's Powered by the Fans: Dave's 126 Million-View Organic Tour Engine
The winner will be revealed live at the Social Media Marketing Awards 2026, 8th October, where we'll celebrate the people, teams and campaigns setting the standard for social media marketing. Grab a ticket to attend the event and celebrate together!
Congratulations to all of this year's finalists!!