The Finalists Revealed: Short-Form Video Campaign
Reels, Shorts, TikToks - the format that now drives culture. Short-form video is the dominant format across every major platform, and the brands doing it well are building audiences, driving sales and shaping what people think and feel.
The Short-Form Video Campaign category celebrates campaigns that have used short-form video to its full creative and commercial potential. This year's shortlist showcases outstanding examples of brands capturing attention in seconds, entertaining audiences, changing perceptions and proving just how powerful great short-form content can be.
Congratulations to our shortlisted finalists:
- Brompton Bicycles - Tell us about your #LifeUnfolded with Brompton
- National Highways - Close Following - Tailgating Campaign
- PensionBee - The Yellow Coat Series - PensionBee Vox Pops
- Pepper - Brushing Up Performance: Short-Form Video That Made Wisdom Unmissable
- SHC Digital - Building a Scalable Short-Form Video Engine Across Four European Markets
- Spin - Plot Twist: Changing the Perception of Accountancy
- We Generate - Supreme Du Ranch - Slim Chickens Art Exhibition
The winner will be revealed live at the Social Media Marketing Awards 2026, 8th October, where we'll celebrate the people, teams and campaigns setting the standard for social media marketing. Grab a ticket to attend the event and celebrate together!
Congratulations to all of this year's finalists!!