SocialDay NYC brings social media professionals together at SPIN Flatiron on Wednesday, November 4, 2026, for a day focused on the work behind effective social marketing. Running from 9 a.m. to 4 p.m., the Social Media Marketing Forum combines talks and panels with small-group expert conversations, networking, and time to compare notes with people facing similar challenges.
The lineup spans brands, platforms, agencies, and the creator economy, with speakers from Reddit, IKEA, Volkswagen of America, Chivas Regal, Overtime, and Save the Children. The questions on the agenda are practical ones: how people discover brands, whose voices they trust, how creator relationships work, and what evidence social teams need to demonstrate their contribution to the business.
Here are the speakers, experts, and sponsors joining this social media marketing event in New York.
Meet the SocialDay NYC speakers
Reddit explores The Trust Gap
Elizabeth O’Leary, Industry Manager at Reddit, joins the forum for The Trust Gap, a discussion about trust, community, and how people make decisions.
As content becomes more abundant and AI reshapes how people discover products, trust is becoming harder for brands to earn. People increasingly seek lived experience, credible perspectives, and community validation before making decisions. This discussion explores Reddit’s role in that changing journey, and what it means for where brands show up, how they participate, and how influence is built.
Search insights with Rise at Seven
Ray Saddiq, Head of Marketing at Rise at Seven, will present The Missing Piece to Your Marketing Strategy.
The session looks at how changing search behavior can inform a wider content strategy, including social search and the role of AI in discovery. Expect a discussion of how to create useful content that people want to find, save, and return to, rather than treating search as a separate task from the rest of marketing.
Social strategy and AI with Metricool
Olga de Andres from Metricool will present Social Media Strategy, Before and After AI: What Changed and How We Work Now.
Olga works across events, community, and partnerships, bringing marketers and creators together. Her session puts the changing work of social media teams on the agenda, alongside the wider conversations about discovery, content, and measurement.
The work behind the post with IKEA
Melissa Newman, Social Media Content Specialist at IKEA, joins the program with What Happens Between the Idea and the Post?
At IKEA’s North American Service Office, Melissa’s work includes organic social strategy, content development, and performance. She brings an in-house perspective to a program that covers both the strategic decisions and everyday work involved in running brand social.
Human voices and employee advocacy
Humans Beat Algorithms is hosted by Brittany Hennessy, Principal of The Influence Suite and author of INFLUENCER. She will be joined by:
- David Johnston, Senior Director of Social Media at Save the Children.
- Raana Norooz, Social Media Specialist at Volkswagen of America.
- Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission.
- Devonta White, Global Social & Content Leader.
The panel explores the role of employees, founders, customers, and communities in social strategy, including how to involve people without expecting every employee to become an influencer.
Brandon Fleshman, Content & Social Media Strategist, takes the subject into practical program-building with Your Best Content Isn’t Coming From You: A Team-Building Guide to Employee Advocacy. Drawing on experience across sports, media, and enterprise technology, his session covers how to identify, recruit, and support people who can speak in their own voices.
Making the business case for social
Prove It: What Social Is Actually Building for the Business asks where social influences wider business decisions and what evidence teams can bring to the conversation.
Jamie Hambleton, Partnerships Director at Found and Disrupt, hosts Oyin Akiniyi, Brand Director for Comms, Content & Partnerships at Chivas Regal, and Andre G. Gray, Chief Brand Officer at Overtime.
The panel will examine organic reach as attention spreads across paid, creator, and ad-free environments, with a live framework designed to get panelists sharing evidence rather than assumptions.
Looking beyond captions and hashtags
Julien Rosilio, Founder and CEO of Oriane, joins SocialDay founder Lucy Hall for a fireside chat titled Your AI Is Missing 91% of the Conversation About Your Brand.
The discussion examines the limits of caption- and hashtag-based tracking. It will cover how teams can check their reporting for missed video mentions and assess creators using what is spoken and shown in videos, alongside the text attached to them.
Building creator partnerships that work
Jennifer Quigley-Jones, VP of Strategy & Partnerships at PMG, hosts Building Creator Partnerships That Work, joined by:
- Dylan MacNamara, Celebrity & Influencer Partnerships at Tamara Group, a VaynerMedia company.
- Paul Sampson, Founder & CEO of Lickd.
- Vik Khagram, VP Influencer Marketing at Golin Ketchum New York.
The conversation covers choosing creators, writing useful briefs, giving partners genuine creative freedom, and developing relationships that work for both sides. It is a chance to consider the decisions behind a partnership before a campaign goes live.
Meet the experts and bring your questions
The Meet the Experts sessions give attendees space to talk through a specific question in a small group. They are included and optional, but spaces are limited to 35, so put your name down in the event app.
The expert lineup includes:
- Jill Nicholson, CMO at Tubular.
- Brittany Gildea, Vice President of Brand Partnerships at United Talent Agency (UTA).
- Emma Jackson, Senior Manager of Product Marketing at HighLevel.
- Olga de Andres, Events, Community & Partnership at Metricool.
- Fátima Benavides, Sales Account Manager at Metricool.
- Paul Sampson, CEO & Founder of Lickd.
- Ray Saddiq, Head of Marketing at Rise at Seven.
- Noa Lupu, CX Operations Lead at Planable.
Bring something specific you want to work through, whether that is a question about reporting, search, creator partnerships, or how your team manages content. A real example gives the conversation somewhere useful to start.
Meet the sponsors supporting SocialDay NYC
The forum is supported by partners working across the tools and services social media teams use. Here is who is involved and what they do.
Metricool is the Featured Founding Sponsor. Its social media management platform brings together content planning, analytics, and reporting. Olga joins both the speaker program and the expert tables, alongside Fátima Benavides.
Rise at Seven is a Supporting Sponsor. The agency works across search, content, digital PR, and social, with Ray Saddiq joining the stage and expert conversations.
The Founding Sponsors also include:
- HighLevel, a platform with CRM, marketing automation, and tools for managing leads and customer communication.
- Planable, a social media management platform built around team collaboration, content approval, and scheduling.
- Tubular, which provides social video intelligence to help brands, agencies, and media companies understand content and audiences.
- Lickd, a music licensing platform for creators, with founder Paul Sampson also taking part in the creator partnerships panel.
- Oriane, an AI-powered video search engine that supports work such as creator discovery, content strategy, and market research.
Join SocialDay NYC at SPIN Flatiron
The Social Media Marketing Forum takes place on Wednesday, November 4, 2026, from 9 a.m. to 4 p.m. EST, at SPIN Flatiron, 48 East 23rd Street, New York, NY 10010.
Breakfast, lunch, soft drinks, networking, and ping-pong are included. Attendees can use the event app to explore the program, connect with other attendees, and submit or upvote questions for speakers.
Come with the questions you want answered and make time for the conversations between sessions.