Social media marketing is constantly evolving, but the one constant behind it is that real people are selling real things to real audiences. Looking at organic socials through a more soulful, connection-led lens is helping my clients get enquiries on repeat, without sacrificing their authenticity. Let’s talk about how to actually start getting bookings from your socials, without an ad in sight.
What is organic social media?
Organic social media marketing is about adopting natural online growth strategies, mimicking the unforced way a sunflower bends towards the light or a tropical country experiences a monsoon season. Just like living things and places, organic social media has its own heartbeat - unpaid, unhurried, to nurture long-term loyalty and brand recognition.
In other words, it’s everything you post on your social media feeds and stories that you don’t pay for. The Soulful Marketing Co approach doesn’t rely on ads, because I believe in the power of nourishing intentional, spacious relationships between you and your customer, client or audience.
Common reasons your social media might not be bringing in enquiries
There’s a big difference between organic and unstructured, and infusing true soulfulness into your socials requires strategy. If you’ve been consistently posting, trying to play Instagram at its own game but still getting blown around by the ever-changing gusts of the algorithm, it’s especially frustrating when it’s just not bringing in the enquiries.
A few common reasons your social media marketing might not be attracting ready-to-buy browsers include…
Posting for vibes or because you ‘should’, rather than with intention
I often start working with clients whose shoulders are heavy with the weight of social media ‘shoulds’, who tell me they’re guilty of ‘posting and ghosting’, or publishing content they haven’t thought through properly just to get it out there. Consistency is more than just volume, it’s having the same level of consideration for every post that goes out too.
Not being clear about who your audience is
You’ve probably heard it before, but ‘if you’re speaking to everyone, you’re speaking to no one’ is one of the most important things to remember to show up authentically on your socials. First, you need to be clearer than Greek island seawater about who your audience is. Then, you need to speak to them specifically in every post.
Your audience is confused
Sometimes this is because you’re not communicating what the next steps are (how they can contact you, or better yet - buy from you!), or because it’s difficult to know what you’re actually selling. Take a look at your last few posts on social media, and take a second to wonder: if someone who didn’t know my brand saw this in isolation (i.e. not in your feed), is it immediately clear what my product or service might be?
Luckily, taking a slow, soulful approach to your socials fixes all of these effortlessly.