Social media glossary

Content Pillars

The core themes or topics around which a brand's social media content is built. Typically 3-6 pillars that reflect brand values, audience interests, and business objectives.

Example pillars: Industry News / Career Advice / Behind the Scenes / Community Spotlights / Product Showcase.

Strategy

Related terms

Algorithm
Audience Segmentation
Brand Awareness
Brand Voice
Call to Action (CTA)
Community Management

More SocialDay reference guides

The Sauce newsroomDaily social media, platform and creator economy reporting, plus the trending stories and tools our community is using.
Social Media Job Titles GuideEvery social media role explained, from executive to Global Head of Social, with how each title maps across business functions.
Job Titles A to ZA page per social media role, plus side-by-side comparisons for the titles that get used interchangeably.
Salary ReportPay benchmarks by role, seniority and market across social and creator teams.