Social media glossary

Geo-Targeting

The practice of delivering social media content or advertising to users based on their geographic location. Can be applied at country, region, city, or radius level. Essential for local businesses and event marketing.

Paid Social
Strategy

Related terms

Retargeting
Algorithm
Audience Segmentation
Boosted Post
Brand Awareness
Brand Voice

More SocialDay reference guides

The Sauce newsroomDaily social media, platform and creator economy reporting, plus the trending stories and tools our community is using.
Social Media Job Titles GuideEvery social media role explained, from executive to Global Head of Social, with how each title maps across business functions.
Job Titles A to ZA page per social media role, plus side-by-side comparisons for the titles that get used interchangeably.
Salary ReportPay benchmarks by role, seniority and market across social and creator teams.