Social media glossary

Hashtag

A word or phrase preceded by the # symbol used to categorise content and make it discoverable. Strategic hashtag use increases content discoverability, though algorithm changes on some platforms have reduced their reach impact.

Content
Discoverability

Related terms

Authenticity
Brand Voice
Call to Action (CTA)
Caption
Evergreen Content
Hook

More SocialDay reference guides

The Sauce newsroomDaily social media, platform and creator economy reporting, plus the trending stories and tools our community is using.
Social Media Job Titles GuideEvery social media role explained, from executive to Global Head of Social, with how each title maps across business functions.
Job Titles A to ZA page per social media role, plus side-by-side comparisons for the titles that get used interchangeably.
Salary ReportPay benchmarks by role, seniority and market across social and creator teams.