Social media glossary

Influencer Marketing

A form of social media marketing in which brands partner with individuals who have established audiences. Tiers range from mega-influencers (millions) to nano-influencers (under 10k). Micro and nano-influencers often demonstrate higher engagement rates.

Strategy
Channel

Related terms

Algorithm
Audience Segmentation
Brand Awareness
Brand Voice
Call to Action (CTA)
Community Management

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