Social media glossary

Social Listening

Monitoring social media platforms for mentions of a brand, competitors, and industry keywords, then analysing data to inform strategy. Surfaces audience sentiment, emerging trends, and crisis signals.

Strategy
Tools

Related terms

Algorithm
Audience Segmentation
Brand Awareness
Brand Voice
Call to Action (CTA)
Community Management

More SocialDay reference guides

The Sauce newsroomDaily social media, platform and creator economy reporting, plus the trending stories and tools our community is using.
Social Media Job Titles GuideEvery social media role explained, from executive to Global Head of Social, with how each title maps across business functions.
Job Titles A to ZA page per social media role, plus side-by-side comparisons for the titles that get used interchangeably.
Salary ReportPay benchmarks by role, seniority and market across social and creator teams.