Social media glossary

Social Media Audit

A systematic review of a brand's social media presence, performance, and strategy. Covers all active accounts, content performance, audience data, competitive benchmarking, and brand consistency.

Strategy
Process

Related terms

Algorithm
Audience Segmentation
Brand Awareness
Brand Voice
Call to Action (CTA)
Community Management

More SocialDay reference guides

The Sauce newsroomDaily social media, platform and creator economy reporting, plus the trending stories and tools our community is using.
Social Media Job Titles GuideEvery social media role explained, from executive to Global Head of Social, with how each title maps across business functions.
Job Titles A to ZA page per social media role, plus side-by-side comparisons for the titles that get used interchangeably.
Salary ReportPay benchmarks by role, seniority and market across social and creator teams.