Social media glossary
Social Proof
The psychological principle that people look to the behaviour of others to guide their own decisions. Manifests as follower counts, engagement numbers, user reviews, and influencer endorsements.
- Strategy
- Content
Related terms
More SocialDay reference guides
- The Sauce newsroomDaily social media, platform and creator economy reporting, plus the trending stories and tools our community is using.
- Social Media Job Titles GuideEvery social media role explained, from executive to Global Head of Social, with how each title maps across business functions.
- Job Titles A to ZA page per social media role, plus side-by-side comparisons for the titles that get used interchangeably.
- Salary ReportPay benchmarks by role, seniority and market across social and creator teams.