Specialist Roles • Multiple stages
Social Media Consultant
A Social Media Consultant provides strategic advice, audits, training, and/or execution support to organisations on a freelance or contract basis. Consultants typically bring deep expertise in a specific area, including strategy, paid social, influencer marketing, or crisis management, and work across multiple clients simultaneously.
- Experience
- Varies, typically 5+ years
- Reports to
- Self-employed or agency-based
- Seniority
- Specialist Roles
Responsibilities
- Auditing existing social media activity and making recommendations
- Building social media strategies for client organisations
- Training and upskilling in-house marketing teams
- Advising on channel mix, tooling and measurement frameworks
- Project-based campaign or crisis support across multiple clients
Skills employers ask for
- Strategic advisory
- Social media auditing
- Training and facilitation
- Client management
- Measurement and reporting
How Social Media Consultant compares to other titles
These titles are often used interchangeably. Each comparison sets out the difference in scope, seniority and ownership.
Other specialist roles roles
Pay benchmarks for this role sit in the Salary Report, and the progression path is mapped in the Career Ladder.
More SocialDay reference guides
- The Sauce newsroomDaily social media, platform and creator economy reporting, plus the trending stories and tools our community is using.
- Job Titles A to ZA page per social media role, plus side-by-side comparisons for the titles that get used interchangeably.
- Salary ReportPay benchmarks by role, seniority and market across social and creator teams.
- Career LadderThe five stages of a social media career and what each level is expected to own.