From Scroll to Save: Building Stories People Actually Care About

About this video

Great storytelling is the difference between content people scroll past and content people remember. But what actually makes a story work on social, especially when attention is short and formats change weekly? In this live session, Gala Jackson-Coombs, Ollie McGrath and Mercy Fulani break down how brands approach storytelling today: what makes it land, the common mistakes that kill momentum, and the do’s and don’ts that separate strong narrative from “just another post”. You’ll also hear what’s working right now across different brands and how to build storytelling into your content strategy in a way that’s consistent, scalable, and actually achievable with real-world teams and timelines. Practical, honest, and full of ideas you can steal (with pride).