Luan Wise

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The Psychology Behind the Scroll: Theories That Shape Social Media Success8 Apr 2026What drives people to stop scrolling and engage with your content? In this post, Luan Wise explores 11 psychology theories that can shape social media success. Drawing on her book with Dr Tom Bowden-Green, Marketing and Understanding Customer Behaviour with the ABC Approach, Luan explains how understanding human behaviour can transform your campaign planning, content creation, and community management. Watch the webinar replay and put the theory into practice.