Victoria I.

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B2B Marketing Isn't Boring. Most Brands Just Haven't Learned How to Make It Interesting.11 Mar 2026B2B marketing isn't boring. Most brands just haven't learned how to make it interesting. Behind every screen is still a human: scrolling, laughing at memes, and ignoring anything that sounds like software documentation. In this piece, I break down how I turn "boring" product updates into content people actually want to engage with.