The Sauce, today
Leading media and events platform for social media marketing professionals globally
Curated industry intelligence, expert insight, career resources, events, tools and reports, built by the community, for the community.
Half of US Halloween shoppers bought by early September, forcing brands to rewrite the campaign calendar
US Halloween spending hits $13.5bn in 2026, but NRF data shows 49% of consumers started shopping in September or earlier. For brands still running discovery ads in mid-October, the window where purchase intent was highest has already closed.
How to roll out a new marketing tool and prove its value
How to handle objections to a marketing technology purchase
How to get management buy-in for your marketing tech stack
How SEO and audience research tools can improve social content
What SocialDay is
Leading media and events platform for social media marketing professionals globally
SocialDay is an independent media and events platform for social media marketing professionals and the creator economy. Our readers are social media managers and heads of social in-house, agency and freelance strategists, community and content leads, and creators running their own businesses.
The newsroom is one part of it. We cover platform and product changes as they land and what they mean for organic reach, paid performance and community teams, alongside curated industry intelligence, expert insight, platform features and deep dives, career resources including the Social Media Career Ladder, salary and benchmark reports, a reviewed directory of the tools teams actually use, and a jobs board for social and creator roles.
Every story carries a named byline and a date, drafts produced with AI assistance are labelled as such and signed off by a human editor, and we correct errors in public. We make money from events, sponsorship and partnerships, never from coverage.
We also run SocialDay events, including the Social Media Fest, and a member community of more than 2,000 social media professionals, built by the community, for the community.
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