The Sauce, today
Leading media and events platform for social media and creator economy professionals globally
Curated industry intelligence 365 days a year, expert insight, career resources, events, tools and reports, built by marketers, for marketers.

Twitch will now distribute streamers' clips to Instagram and YouTube through partners, shifting who controls off-platform growth
Recaps Spotlight hands clip distribution to unnamed third parties, marking Twitch's first systematic push to promote creator content beyond its own walls. The change is opt-in, Partners-only for now, and raises as many questions as it answers.

Meta's Forum admin tools won't stop you running a bad group, but they will expose how much work you were avoiding

How to Get the Most From SocialDay’s Social Media Marketing Forum New York

Substack's podcast sponsorship play brings subscriptions and ads into one closed loop

LinkedIn's job-title targeting reaches Google's CTV buying platform as programmatic routes multiply
What SocialDay is
Leading media and events platform for social media and creator economy professionals globally
SocialDay is an independent media and events platform for social media marketing professionals and the creator economy. Our readers are social media managers and heads of social in-house, agency and freelance strategists, community and content leads, and creators running their own businesses.
The newsroom is one part of it. We cover platform and product changes as they land and what they mean for organic reach, paid performance and community teams, alongside curated industry intelligence, expert insight, platform features and deep dives, career resources including the Social Media Career Ladder, salary and benchmark reports, a reviewed directory of the tools teams actually use, and a jobs board for social and creator roles.
Every story carries a named byline and a date, drafts produced with AI assistance are labelled as such and signed off by a human editor, and we correct errors in public. We make money from events, sponsorship and partnerships, never from coverage.
We also run SocialDay events, including the Social Media Fest, and a member community of more than 2,000 social media professionals, built by the community, for the community.
Loading more from The Sauce...
