The Sauce, today
Leading media and events platform for social media marketing professionals globally
Curated industry intelligence, expert insight, career resources, events, tools and reports, built by the community, for the community.

LinkedIn's job-title targeting reaches Google's CTV buying platform as programmatic routes multiply
LinkedIn has made its CTV ad inventory available through Display & Video 360, giving DV360 buyers access to professional targeting without leaving Google's platform. It's the fourth programmatic route in 18 months, and it signals where LinkedIn thinks the B2B CTV budget is actually held.

YouTube partners with Bloomsbury to turn ACOTAR's book launch into a branded fandom activation

YouTube revamps channel memberships for microdramas as views pass 6.5 billion and APAC growth hits 70%

LinkedIn Hiring Pro cuts six hours a week from small business recruitment, but the filtering happens before candidates see the role

Live Nation launches Creator Nation with funding to acquire creator management firms as Forbes list breaks $1 billion
What SocialDay is
Leading media and events platform for social media marketing professionals globally
SocialDay is an independent media and events platform for social media marketing professionals and the creator economy. Our readers are social media managers and heads of social in-house, agency and freelance strategists, community and content leads, and creators running their own businesses.
The newsroom is one part of it. We cover platform and product changes as they land and what they mean for organic reach, paid performance and community teams, alongside curated industry intelligence, expert insight, platform features and deep dives, career resources including the Social Media Career Ladder, salary and benchmark reports, a reviewed directory of the tools teams actually use, and a jobs board for social and creator roles.
Every story carries a named byline and a date, drafts produced with AI assistance are labelled as such and signed off by a human editor, and we correct errors in public. We make money from events, sponsorship and partnerships, never from coverage.
We also run SocialDay events, including the Social Media Fest, and a member community of more than 2,000 social media professionals, built by the community, for the community.
Loading more from The Sauce...
