Google Analytics

3/19/2026

A bit complex, but incredibly useful

Google Analytics is one of those tools that feels a bit overwhelming at first, but once you get comfortable with it, it becomes incredibly valuable. It gives you a much deeper understanding of how people are actually interacting with your content, beyond just likes and impressions. I’ve found it especially useful for connecting social media efforts to real outcomes like website traffic and user behaviour. It helps you see what’s actually working, where users are dropping off, and how you can optimise your content or campaigns accordingly. That said, the GA4 transition hasn’t been the easiest, and the interface can feel a bit confusing initially. But once you spend time with it, it really does become a powerful tool for making more informed, data-driven decisions.