AI in Social Media: Hype vs. Real Opportunity

About this video

AI is everywhere in social right now, but how do you know what’s worth your time and what’s just noise? Join our expert panel Melissa Ariganello, Freya Ward, and Erica Somer as we unpack the real impact of AI on social media. From campaigns that nailed it (and those that didn’t), to staying original in a copy-paste world, to the legal bits like copyright, this session will give you a clear-eyed view of AI in action. You’ll also walk away with practical recommendations on the tools that are actually worth using.