Behind the Business Case for Influencer Marketing

About this video

Making influencer marketing work isn’t the challenge anymore; proving its value to leadership is. For senior professionals and heads of department, the real question is how to secure buy-in, measure impact beyond the obvious metrics, and keep influencer activity tied to business growth. Join Chloe Perkins, Margo Laz, Sarah Adams and Nicole Ponce for an open conversation on proving the value of influencer marketing to leadership. They’ll share how they navigate tough questions from the top, what most marketers miss when running campaigns, and how to avoid the pitfalls that derail results.