Building a Personal Brand While Working Within A Company

About this video

Building a personal brand is one of the smartest career moves you can make, but it can also feel awkward when you work inside a company. How do you grow your own voice without stepping on your employer’s toes, confusing your audience, or feeling like you’re taking a risk every time you post? In this session, Jelena Burcer, a marketing strategist and top 2% LinkedIn creator with 4M+ impressions, breaks down how to build a personal brand from scratch in a way that still feels aligned, professional, and safe. The focus is on finding the balance between representing yourself and supporting the company you work for, and building visibility that strengthens (not clashes with) your organisation’s presence. You’ll also get into the practical side of making this sustainable: choosing content pillars, batching, and setting up a simple system that helps you show up consistently without burning out. Perfect for anyone who wants to grow their credibility and opportunities while still thriving in their role.