Getting Started With TikTok LIVE: What Brands Need to Know Before They Test
About this video
TikTok LIVE is growing fast, but many brands still misunderstand what it is and how to test it properly. In this session, we’ll break down what TikTok LIVE is (and isn’t), why it works differently from standard TikTok content, and the most common mistakes brands make when they run their first LIVE and decide “it doesn’t work.” You’ll learn how LIVE actually drives conversion, what a meaningful first test looks like, and the small operational choices that make a big difference, illustrated through simple, real brand examples you can learn from immediately. Yenan Wang is the founder of Next Wave and a creator commerce strategist specialising in TikTok for business, influencer strategy, and conversion-led creator partnerships. She previously built TikTok LIVE’s UK agency business from near zero to market leadership, and now advises brands on how to test and scale social commerce in a practical, commercially grounded way. Perfect for brands who want to explore LIVE without over-investing or guessing.