How AUB Put a New Logo in Space (and Got 42.6M Views)
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How AUB Put a New Logo in Space (and Got 42.6M Views) 🎙️ With Harry Davenport, Arts University Bournemouth Launching a new logo, rebrand and strategy can easily turn into… a lot of posts that no one remembers. Arts University Bournemouth took a different route. In this session, Harry Davenport walks through the social-first launch strategy AUB used to stand out in a crowded sector, backed by competitor research, sharp planning, and content built for attention. The hero moment? Working with an AUB student who sends photographic film into space, Harry got the university’s new logo into orbit on launch day, then landed coverage on BBC Breakfast, reaching 42.6 million people. This is a practical case study on how data, social awareness, storytelling and a bit of guerrilla thinking can combine to create a launch that travels far beyond your existing audience. Plus, how putting students at the centre of the story helped make the campaign feel real, memorable and genuinely shareable. Perfect for social media managers and comms teams planning launches, rebrands, strategy reveals, or any big “we need people to notice this” moment.