How EGC is changing the game in Influencer Marketing

About this video

Employee-generated content (EGC) isn’t just a passing trend – it’s become one of the most authentic and effective ways to build trust, boost engagement, and show the real people behind your brand. Join Battenhall’s senior consultant for innovation, Nicole Mezzasalma, and senior account manager, George Brett, as they share how to make EGC work for your business. From inspiring your team to create, to avoiding common pitfalls, to spotting the brands who’ve truly nailed it – this session is packed with practical tips you can action right away.