How to Build Content People Care About
About this video
Q&A with Maya Wesby Big brands have big reach, big pressure, and big stakeholder energy. But none of that matters if the content doesn’t connect. In this Q&A-style session, we’re sitting down with Maya Wesby, who builds content and community for billion-dollar brands, to talk about what actually makes audiences care. The focus is on connection, not just output. How brands earn attention, build trust, and create community in a way that feels human, even at scale. Maya brings experience across consumer, higher ed, and B2B, with work spanning brands like Samsung, Dove, HomeGoods, and Harvard, plus her current role at a top global law firm. She’s also supported campaigns recognised by Cannes Lions, PR Week Purpose Awards, and the Webby Awards. If you’re trying to make a big brand feel more human on social, or you want lessons you can apply to any account you run, this one’s for you.