Influence in B2B: Why Trusted Voices Are Becoming the Growth Channel You Can’t Ignore

About this video

B2B buying has changed. Your customers trust people more than brand campaigns, and it’s shifting how influence, reputation, and demand are built. In this live session, Andy Lambert (exited founder and product lead at Adobe) will moderate a conversation with Kristen Sesto (Director, Custom Influence) and Stephanie Lamb (Influencer Lead at Adobe) on what this shift means for B2B marketers. We’ll explore: - Why trusted voices are reshaping B2B buyer journeys - Where brands can win with influencer marketing - How to effectively work with creators and influencers Expect a practical conversation on how you can scale this channel for your business.