Influencer Marketing

About this video

Magali Mas D'Amato leads a panel on influencer marketing, joined by Dayana Collazos Ibarra (The Folio Society), Stef Lait (OST Marketing), and Esme Rice (Vayner Media). Key Messages: Choose influencers based on engagement and brand fit, not just followers. Employee-generated content drives high trust and engagement. Long-term, collaborative partnerships produce authentic results. ROI measurement requires a broad, integrated approach—not just sales numbers. Prioritise diversity and avoid bias in influencer selection.