Innocent Drinks: Staying Human in a Digital World

Name: Innocent Drinks: Staying Human in a Digital World
Uploaded: 2025-06-05T10:32:00+00:00
Duration: 16 min
Description: With Anni Mueller, Innocent Drinks Innocent’s digital voice is built around being unmistakably human. Before social media, their bottles featured a “banana phone” number – showing early commitment to fun, two-way communication. Their approach today is split in two: Be human – empathy comes first. Be

Jun 5, 2025

16m

Members Only

Social Media Strategy

About this video

With Anni Mueller, Innocent Drinks Innocent’s digital voice is built around being unmistakably human. Before social media, their bottles featured a “banana phone” number – showing early commitment to fun, two-way communication. Their approach today is split in two: Be human – empathy comes first. Be relevant – they lean into timely, culturally aware content. Whether reacting to live TV or weaving themselves into unexpected moments, they stay playful and on-brand.

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