Paid Ads: Small Budget Ad Strategies

About this video

You don’t need a massive budget to make an impact on social, you need the right strategy. In this live panel, we’re breaking down how to get real results from small paid social budgets. From planning and creative setup to optimisation and measurement, we’ll cover what’s working right now (and what’s definitely not). Join Magalí Mas D’Amato as she chats with Sheeza Anjun, Ellie Louisa McGuigan, and Rebecca Holloway about how to make every penny count, spot wasted spend before it happens, and run smarter, more efficient campaigns. Expect honest insights, practical advice, and a few behind-the-scenes stories from marketers who’ve made small budgets go big. Whether you’re a freelancer managing ad spend for clients or an in-house marketer trying to prove value with limited resources, this one’s for you.