ROI in Social Media with Robert Knop

About this video

We all know that social media should drive results, but when it comes to measuring ROI, things get a little murky. In this live session, Robert Knop, founder of Assist You Today and former head of social at Fortune 500 companies, joins us for an honest conversation about what return on investment really looks like in the world of social. We’ll dig into why traditional methods are falling short, how social media can drive meaningful business outcomes, and what Robert has learned from helping brands rethink their approach to sales and marketing. Whether you’re trying to prove the value of your content, get leadership buy-in, or just figure out what “ROI” means for your team, this session is for you.