Social Media: It's Not That Deep

Name: Social Media: It's Not That Deep
Uploaded: 2025-06-02T09:05:00+00:00
Duration: 19 min
Description: Hannah Anderson, Social Director & Managing Partner - NewGen, presents Social Media: It's Not That Deep. Hannah shared her personal journey through the world of social, from running novelty Twitter accounts to co-founding Social Chain and now leading strategy at NewGen. Several key points: Great soc

Jun 2, 2025

19m

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Hannah Anderson, Social Director & Managing Partner - NewGen, presents Social Media: It's Not That Deep. Hannah shared her personal journey through the world of social, from running novelty Twitter accounts to co-founding Social Chain and now leading strategy at NewGen. Several key points: Great social content doesn’t start in the boardroom, it comes from being human, relatable, and reactive. Big brands often overcomplicate things. Small, simple ideas can deliver huge results. The “curiosity gap” is crucial: the first second of a video should make people want to watch more.

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