Social-First Safety: Making People Aware - and Making Them Care

Name: Social-First Safety: Making People Aware - and Making Them Care
Uploaded: 2025-07-02T11:48:00+00:00
Duration: 16 min
Description: With Fiona Denham, Social Media Manager, RNLI. This session covers how the RNLI re-imagined its “Float To Live” advice for socials. They moved from polished TV spots to vertical, phone-shot clips – and how that shift boosted reach, recall and real-world safety.

Jul 2, 2025

16m

Members Only

Social Media Strategy

About this video

With Fiona Denham, Social Media Manager, RNLI. This session covers how the RNLI re-imagined its “Float To Live” advice for socials. They moved from polished TV spots to vertical, phone-shot clips – and how that shift boosted reach, recall and real-world safety.

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