Strategically Cutting Through the Noise on Social Media

About this video

With Erifili Gounari – Founder of Z Link, Author, and Research Partner with Metricool. Erifili explored how brands can overcome growth plateaus on social media using data-driven, human-centric strategies. Drawing on research from over 1.3 million accounts and 21 million posts, she distilled what separates high-growth brands from the rest. Several of her key insights: Data-driven consistency - High-performing brands analyse content every two weeks (not monthly) and use insights to refine and repeat successful tactics. Leverage all formats - Successful brands don’t rely on a single channel. They use the strengths of each format to build a more holistic presence. Cross-industry benchmarking - Don’t just watch your competitors. Look across industries for creative inspiration.