Taking Lloyds Banking Group on a journey to a social-first strategy

About this video

When ‘corporate’ won’t cut it… taking Lloyds Banking Group on a journey to a social-first strategy: With Alison Tarry (Citypress) & Sophie Clutterham (Lloyds Banking Group). Alison and Sophie shared how Lloyds Banking Group evolved from cautious, corporate content to a bold, creative, social-first approach – gaining relevance without losing brand trust. Several of their key insights: Be people-first – Put real stories and employee voices at the heart of content. Build from the inside – Upskill teams and encourage “citizen storytellers” to build credibility and creativity. Structure for agility – Use flexible swim lanes to balance planned and reactive content.