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    The Deaf Dollar: Engaging with British Sign Language Users on Social

    Jul 4, 2025
    14m
    Members Only
    Accessibility

    About this video

    With Jen Dodds, Audience Engagement Manager, LumoTV. This session covers practical, often-missed tactics for making social content truly accessible – captions, BSL, authentic casting – and demonstrates how meeting deaf users where they are unlocks both audience loyalty and new revenue.