The Future of Social Content Creation

About this video

Mel Barfield hosts the dynamic panel on the future of social content creation, joined by Miruma Dragomir (Planable), Leila Woodington (VEED), James Erskine (Rocket), Jonathan Taylor (Phantom Peak). Key Messages: Authentic influencers with engaged, trusting communities outperform superficial ones. Tone of voice must reflect genuine customer experience and purpose. Content should resonate with target audiences, e.g., kids vs. parents, through nuanced understanding. Poorly executed trends and sloppy AI usage undermine brand credibility. Captions on videos are crucial for silent viewing habits. CEOs and leaders can succeed on social if authentic and relatable. AI is a tool, not a replacement for creativity; users will demand quality and authenticity. Social media regulation and shifting consumer expectations will shape the future.