The Rule of No Rules: A Framework for Distinctiveness

Name: The Rule of No Rules: A Framework for Distinctiveness
Uploaded: 2025-07-03T12:18:00+00:00
Duration: 24 min
Description: With Marcus Foley, Co-Founder & CMO, Tommy. Marcus’s session covers how brand sameness (think identical beauty demos and copy-paste water ads) erodes memory, and he introduces a framework for crafting content that sticks. Highlights: Lore first: Build a myth-rich brand world; every asset should feel

Jul 3, 2025

24m

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With Marcus Foley, Co-Founder & CMO, Tommy. Marcus’s session covers how brand sameness (think identical beauty demos and copy-paste water ads) erodes memory, and he introduces a framework for crafting content that sticks. Highlights: Lore first: Build a myth-rich brand world; every asset should feel like a scene from that universe. Smile in the mind: Visual puzzles and partial narratives force the brain to finish the story, deepening recall. Emotional intent: Plan the feeling you want.

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